ROVING TO OFFER AWARD-WINNING CONSTANT CONTACT™ SOLUTION FOR THE MICROSOFT COMMERCE PLATFORM

Constant Contact(TM) enables web merchants to emulate leading online retailers

Needham, MA. - March 04, 1999

Roving Software Inc. today announced in conjunction with the Microsoft Commerce Solutions Briefing that it will integrate Constant Contact(TM) with Microsoft Site Server 3.0 Commerce Edition and its Commerce Interchange Pipeline for the Windows NT Server platform. Availability and pricing will be announced later this year.

The high performance of Site Server 3.0 Commerce Edition, Microsoft SQL Server and Windows NT coupled with the direct marketing power of Constant Contact means that small-to-medium-sized online merchants can emulate the best practices of leading large online retailers by executing the critical actions necessary to retain customers, build loyalty and increase sales:

• empowering customers with order and shipping-related information,
• reaching customers away from the site with targeted information drawing them back to the site to make additional purchases,
• providing all of this functionality in an easy-to-use form, at a fraction of the cost of in-house development and with significantly faster time-to-market.

"The open architecture of Microsoft Site Server 3.0 and the Commerce Interchange Pipeline allowed us to fully integrate our functionality," said Randy Parker, president and CTO of Roving. "As a result merchants can easily extend the functionality of their Web storefront to compete with today's leading online retailers."

Constant Contact is an award-winning packaged solution that tightens the one-to-one relationship between the online merchant and the customer by providing the customer with targeted information (e.g. order thank-you; delivery status alert; gift, event, and seasonal reminders) at every customer touchpoint, both in and away from the online merchant's site.

"We are very excited that Roving has chosen to integrate Constant Contact with Site Server 3.0 Commerce Edition," stated Michael Pinckney, Microsoft commerce marketing manager. "The combination of Roving's simplified approach to personalized direct marketing in e-commerce along with Site Server's power and flexibility means that many more online storefronts can provide advanced functionality to enhance the customer's buying experience."

About Roving
Roving Software Inc., based in Needham, Massachusetts, is an emerging leader in personalized direct marketing solutions and targeted outbound e-commerce via e-mail for the business-to-consumer e-commerce market. Roving's Constant Contact? software helps online merchants maintain personalized contact with, and provide individual services for, their Internet retail customers, both in and away from the site. For more information, call 781-444-6160 or visit http://www.roving.com.

Please direct all press inquiries to:

Rosalind Morville Constant Contact 339-222-5772 rmorville@constantcontact.com