ROVING JOINS THE SMARTAGE.COM MARKETPLACE

Alliance brings Roving's Constant Contact(TM) Opt-In Builder advanced email marketing solution to SmartAge.com's more than 1.3 million small business members.

Needham, MA. - September 19, 2000

Roving Software Inc., the emerging leader in advanced e-marketing solutions for small and medium e-businesses, today announced a strategic alliance with SmartAge.com Corp. (http://www.smartage.com), the leading provider of eCommerce and online promotional services and products designed for small businesses.

Roving's Constant Contact Opt-In Builder(TM) email marketing solution is now featured in the SmartAge.com Marketplace. Opt-In Builder is a permission-based email marketing tool designed to help small business owners turn their web site visitors into repeat customers through relevant, targeted, and personalized email communications. Opt-In Builder is an ideal complement to the SmartAge.com Marketplace, which offers solutions that enable members to easily promote their Web sites, attract customers, and buy and sell online.

"Our alliance with Roving is an important step in our efforts to bring a variety of useful offerings to the small business community via the SmartAge.com network of more than 1.3 million members," said Greg Stelzenmuller, SmartAge(SM) director of eCommerce sales.

"As the largest provider of e-commerce services for small businesses, SmartAge.com provides significant reach for our small business e-marketing solutions," said Gail Goodman, chief executive officer, Roving Software Inc. "SmartAge.com's more than 1.3 million members can take advantage of an affordable and easy-to-use, advanced email marketing capability, that will enable them to build profitable relationships by staying in touch with their online visitors and customers."

With Constant Contact Opt-In Builder, a small business Web site owner can collect permission-based e-marketing data from its online visitors and customers who "opt-in" by providing their email addresses and specifying their areas of interest. The Web site owner then uses this information to send relevant and targeted emailings to its opt-in lists based on selected interest categories.

In addition to data collection and management, Opt-In Builder features a complete set of letter templates - including newsletters, promotions and customer service updates - designed to make it easy for a small business to add specific Web page links and digital images to its email communications, creating compelling and effective e-marketing campaigns.

About Roving Software
Roving Software Inc., based in Needham, Mass., is the emerging leader in advanced e-marketing solutions for small and medium e-businesses-BIG eMarketing for SMALL eBusiness(TM). Roving's award-winning Constant Contact(TM) family of products delivers the successful e-marketing techniques of e-business leaders to small and medium e-businesses - quickly, seamlessly and cost-effectively. Constant Contact Customer Builder and Constant Contact Opt-In Builder help e-businesses create customer loyalty, drive repeat sales and build lifetime customer value by automating targeted, personalized and relevant email communications with their Internet customers. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit http://www.roving.com.

Please direct all press inquiries to:

Rosalind Morville Constant Contact 339-222-5772 rmorville@constantcontact.com