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Current | 2009 | 2008 | 2007 | 2006 | 2005ROVING AND COMMISSION JUNCTION FORM STRATEGIC PARTNERSHIP TO BRING EMAIL MARKETING TOOLS TO AFFILIATE MARKETERS
Roving's Constant Contact® offers email marketing tool in Commission Junction's 'Toolbox' designed to help merchants and affiliates grow their businesses.
Needham, MA. - April 30, 2001
Roving Software Inc., the emerging leader in advanced e-marketing solutions for small and medium e-businesses, and Commission Junction, the leading affiliate marketing solutions provider, today announced a strategic alliance that will offer advanced email marketing tools to affiliate marketers in the Commission Junction network.
Under the agreement, Roving's Constant Contact® email marketing software will be made available to Commission Junction 's network of more than 400,000 affiliates and 1,500 merchants through the "Toolbox" section on the Commission Junction network. The Toolbox offers its members additional tools to build their businesses by driving increased sales for merchants and commissions for affiliates.
Commission Junction merchants and affiliates will be able to use Constant Contact permission-based email software to:
- Build their customer and prospect database
- Create and deliver high-impact, targeted and relevant email campaigns
- Increase repeat business and customer loyalty
"Commission Junction helps merchants and affiliates effectively drive incremental revenue," said Gail Goodman, chief executive officer, Roving Software Inc. "Constant Contact drives repeat revenue to both affiliates and merchants, making it the perfect compliment to the Commission Junction offering."
"The primary objective of our new Toolbox is to provide Commission Junction merchants and affiliates with value-added services that can help them promote and grow their businesses," said Todd Crawford, Commission Junction's vice president, Strategic Initiatives. "Constant Contact is a powerful tool for building customer loyalty, and a valuable addition to our Toolbox."
As an application services provider (ASP), Commission Junction provides a comprehensive suite of affiliate marketing, management, recruitment and administrative services delivered on-demand via the Internet. Content sites place products, ads and links directly in and around their content and earn commissions. Online merchants extend their reach, build their brands, drive sales and lower customer acquisition costs - all on a pay-for-performance basis.
Constant Contact makes it easy for small and medium businesses (SMBs) to incorporate permission-based email into their marketing mix. A sophisticated wizard interface automates the creation, delivery and tracking of email campaigns, enabling marketers with very little computer knowledge to execute effective, personalized marketing programs.
About Commission Junction
Commission Junction, the leading affiliate marketing solution provider, has transformed complicated affiliate marketing software into an affordable and easy-to-use Web-based service that provides a turn-key solution for managing revenue-sharing relationships.
Commission Junction's network includes leading online merchants eBay, Excite@Home, and Capital One, and major content sites Ask Jeeves and eUniverse. Commission Junction is headquartered in Santa Barbara, Calif., with sales offices in San Francisco, New York, London, Paris, Amsterdam, Oslo, Tokyo and Hong Kong. For additional information, visit www.cj.com or call 800-761-1072.
About Roving Software
Roving Software is a B2B e-marketing ASP committed to providing easy-to-use e-marketing products and services to small and medium businesses (SMBs). Roving's Constant Contact®, The Email Marketing Manager, helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMBs and is marketed through a wide variety of channel partners, such as small business aggregators, portals and marketplaces including AllBusiness.com, Inc.com, NetLedger.com, Switchboard, Inc., and Trellix. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit http://www.roving.com.
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Rosalind Morville
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