ROVING LAUNCHES WEB AFFILIATE MARKETING PROGRAM

Web Professionals and site owners get incentive to introduce their customers to easy-to-use, affordable email marketing tool for small business.

Needham, MA. - April 30, 2001

Roving Software Inc. today launched their web affiliate marketing program aimed at increasing the reach of it's Constant Contact® email marketing manager. The affiliate program enables web professionals and site owners to introduce Constant Contact to their website customers and earn commissions on free trial users and additional referral fees for paying customers. The Roving Web affiliate program will pay $1 per trial user and $25-50 for each paying customer.

Constant Contact is a complete, self-service, Web-based email marketing tool that enables small and medium businesses to grow their prospect list and retain existing customers with email promotions, newsletters and updates. With Constant Contact, they can easily capture site visitor addresses and interests, create and deliver professional email communications and track campaign results automatically.

The Constant Contact affiliate marketing program is open to all webmasters, consultants, web designers, marketing professionals, site owners or anyone interested in promoting direct email marketing to their client base. Once approved, Roving web affiliates have access to high-impact banners, text links, promotional campaigns and more to help them generate interest and sales among their customer base. Affiliates can have their customers and site visitors up and running in a matter of minutes. Roving has partnered with Commission Junction to provide its affiliates with third-party tracking, real-time reporting, and monthly commission checks.

"Web professionals are the perfect channel for Constant Contact, and Constant Contact is the perfect compliment to any Web professional's offering," said Gail Goodman, chief executive officer of Roving Software. "They are creating small and medium business websites and can now offer a value-added service that will help their clients make those websites successful using permission-based email marketing."

About Roving Software
Roving Software is a B2B e-marketing ASP committed to providing easy-to-use e-marketing products and services to small and medium businesses (SMBs). Roving's Constant Contact®, The Email Marketing Manager, helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMBs and is marketed through a wide variety of channel partners, such as small business aggregators, portals and marketplaces including AllBusiness.com, Inc.com, NetLedger.com, Switchboard, Inc., and Trellix. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit http://www.roving.com.

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