SPORTS AND ATHLETIC ASSOCIATIONS DISCOVER SUCCESS WITH EMAIL MARKETING

Email marketing improves member communications, drives response to programs and initiatives

Waltham, MA. - August 23, 2005

Constant Contact (www.constantcontact.com), the leading permission Do-It-Yourself Email Marketing® service for small and medium businesses and associations today announced Pop Warner football leagues, soccer leagues and national and local baseball associations are taking advantage of a technology trend long employed by business - using email marketing tools to communicate with members, launch fundraising efforts and provide game schedules.

According to recent testimonials from sports and athletic organizations using Constant Contact, they have discovered email to be more effective in communicating with and motivating members than direct mail, flyers and other traditional marketing methods. Constant Contact's easy-to-use newsletter and promotional templates speed the creation and distribution of professional, information-rich communications that can be produced conveniently and at a reasonable cost.

Pacific West Athletics, LLC (http://www.pacwestathletics.com), an outdoor fitness organization based in the San Francisco Bay Area. Providing comprehensive training programs to Bay Area athletes of all fitness levels, PacWest uses Constant Contact to inform members-only and the general public about new program offerings, team socials and upcoming community events. "We're a membership-based organization, so keeping members once we have them in addition to expanding our membership is very important," said Richard M. Martinez, executive director and co-founder of Pacific West Athletics. "Constant Contact has played an integral role in supporting our membership retention and growth objectives by allowing us to maintain consistent contact with our community."

International Youth Soccer Training (http://www.iyst.com), a California-based soccer organization that works to support the long-term growth of youth soccer players through specially designed programs, adopted Constant Contact to supplement its word-of-mouth marketing efforts. Sending email to members every three weeks during the season, IYST has seen an increase in program registrations since it began using Constant Contact's email tools. "We're able to reach a large audience of players and prospects with announcements about our local, national and international soccer programs to provide opportunities for youth soccer players to receive training from the best US and European coaches," says Joe Casciana, IYST co-founder. "We can complete an emailing in a couple of hours, targeting customers according to age, needs and preferences. It's time-efficient and affordable."

"We have the same look and feel as our brochure, but without the costs of printing or mailing," says Benjamin Boulware, president and owner of America's Baseball Camps (http://www.baseballcamps.com), based in Granite Bay, CA. "Constant Contact makes us look like a Fortune 500 company. We've saved over 100 hours and more than $10,000 in printed materials. Anyone in the office can type information into the template, choose a color, and send a newsletter to thousands of permission-based contacts in minutes."

"Sports and athletic associations have discovered the benefits of email marketing - improved member communications, better response rates to fundraising and event promotions, and more successful membership recruitment initiatives," said Richard Turcott, chief marketing officer, Constant Contact. "Clearly, email marketing is growing in importance as a member communications tool for organizations and associations of all sizes."

About Constant Contact
With over 35,000 customers and a recent winner of SmallBusinessComputing.com's "Excellence in Technology Award," Constant Contact® is the leading permission Do-It-Yourself Email Marketing® service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. The service is marketed through over 1,500 Resellers and more than 100 marquee channel partners including American Express OPEN, AOL, Corel, FTD, IBM, Interland, Network Solutions, Register.com, Website Pros and Yahoo Search Marketing. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100.

Please direct all press inquiries to:

Dhakir Warren Constant Contact 339-222-5722 dwarren@constantcontact.com