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Current | 2008 | 2007 | 2006 | 2005 | 2004CONSTANT CONTACT ANNOUNCES 400 PERCENT GROWTH IN FRANCHISE CUSTOMERS IN 2006
Provides more than 5,000 franchisees with email marketing tools to connect with customers and drive sales with branded email campaigns
Waltham, MA. - December 12, 2006
Constant Contact® (www.constantcontact.com), the leading email marketing service for small businesses, associations, and nonprofits, today announced that in 2006 to date, the company has experienced a 400 percent growth in the number of franchises using Constant Contact's email marketing service. With the growth of Constant Contact's Franchise Program accelerating, more than 5,000 franchisees now have access to Constant Contact's powerful email marketing tools to help them reach customers and grow their businesses on a local level.
The Constant Contact Franchise Program helps franchises with one of their biggest business challenges-connecting with customers locally while protecting and preserving the brand, image, and core messaging of their franchise. Using templates pre-populated with brand logos and content, franchisees are able to cost-effectively promote their business through email marketing by creating professional-looking email newsletters, promotions, special offers, coupons, and more. Constant Contact also provides franchisors control over their brand images through professionally-designed and branded formats that allow franchisees to add content targeted to the specific interests and needs of their local customers.
"We selected Constant Contact because of its customized templates, easy-to-use system, and its world-class customer service," said Laurie Hobbs, director of public relations and communications of Dinner by Design, America's leading home meal prep kitchen, providing families with healthy and delicious dinners to enjoy in the comfort of their own home. "We're confident that we made the right choice based on direct feedback from our franchise owners who tell us that of all their marketing tools, Constant Contact gives them the best return on their investment."
Today, thousands of franchisees use Constant Contact to stay in touch with their local customers, keeping them up-to-date on sales, new products, and current offerings in a wide variety of industries including retail, restaurant, professional services, child-centered franchises, and more.
"As a growing company, we need business solutions to help us build our brand by consistently presenting approved template options for our franchisees to promote their services," said Jessica Lawton, senior marketing communications manager for The Alternative Board® (TAB), a leading international provider of peer advisory and coaching solutions to leaders of privately held businesses. "Constant Contact's software gives our franchisees control over their marketing messages as well as control over the timing of those messages. Plus, it's simple to use and extremely cost-effective."
Franchise boom raises the stakes on local marketing initiatives
The franchise market is growing rapidly and currently consists of more than 2,500 U.S. franchise brands and concepts. Of that number, 893 new franchise brands have been launched since 2003, with 493 launched in 2005 alone, according to Franchise Magazine. Franchisees also have an impressive success rate. According to the U.S. Chamber of Commerce, 86 percent of franchisees remain in business five years after they are launched. With such rapid, sustained growth in a highly competitive marketplace, franchises are frequently turning to email services to help their franchisees market to their customers at the local level.
"Constant Contact's Franchise Program makes it easy for franchises to provide their franchisees with the power of email marketing, helping them promote their offerings to the people who know them best-their local customers and the people in their communities," said Kevin O'Brien, manager, franchise programs for Constant Contact. "We provide franchisees the control they need to create successful email marketing campaigns, while also giving franchises the right tools to protect their brand."
About Constant Contact
Launched in 1998 and headquartered in Waltham, Mass., Constant Contact is the leading email marketing service for small businesses, associations, and nonprofits. With more than 85,000 customers today, Constant Contact helps small businesses and organizations succeed in building lasting customer relationships through professional email communications. To learn more, please visit www.constantcontact.com or call (781) 472-8100.
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Rosalind Morville
Constant Contact 339-222-5772 rmorville@constantcontact.com |
