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Current | 2008 | 2007 | 2006 | 2005 | 2004U.S. SMALL BUSINESS OWNERS' PLANS FOR EMPLOYEES HOLIDAY PARTIES AND BONUSES RISE IN 2007, ACCORDING TO CONSTANT CONTACT SURVEY
Forty-two percent opt for bonuses and forty-eight percent plan holiday parties, as reward plans increase for small business employees
Waltham, MA. - November 15, 2007
While predictions around consumer spending this holiday season may be modest1, small businesses are still planning to spread some holiday cheer. According to Constant Contact's 3rd Annual 2007 Small Business Holiday Outlook* survey, nearly half (48 percent) of the U.S. small business owners surveyed are planning a holiday party for their business, store, or office in 2007, up one percentage point from 2006. The survey also revealed that 42 percent of small business owners will be giving holiday bonuses this year, three percentage points higher than 2006. Constant Contact®, Inc. (NasdaqGM: CTCT) is a leading provider of email marketing and online surveys for small organizations.
While the survey shows a year-over-year decrease of four percentage points in small business owners' confidence in the overall economy - 54 percent rated their current confidence level as "excellent" or "good" in 2007 - 63 percent remain optimistic that they will see strong holiday sales this season. This optimism is reflected by the rise of holiday parties and bonuses planned by U.S. small business owners.
"Our survey shows that small business owners understand how important their employees are to the success of their businesses, and as a result will be rewarding them this holiday season," said Gail Goodman, CEO of Constant Contact. "Considering their optimism about upcoming strong holiday sales, it's not surprising to see small business owners sharing their success and acknowledging the impact their employees have on their businesses."
The full survey can be viewed here: Constant Contact's 2007 Holiday Outlook. Sample questions and results include the following:
Do you anticipate a strong holiday season in sales for your business?
| 2007 | 2006 | |
| Yes | 63% | 62% |
| No | 37% | 38% |
Are you planning to have a holiday party for your business or office this year?
| 2007 | 2006 | |
| Yes | 48% | 47% |
| No | 52% | 53% |
Are you planning to give your employees holiday bonuses this year?
|
|
2007 |
2006 |
|
Yes |
42% |
39% |
|
No |
58% |
61% |
How do you rate your current confidence level in the overall economy?
| 2007 | 2006 | |
| Excellent | 7% | 9% |
| Good | 47% | 49% |
| Fair | 37% | 34% |
| Poor | 9% | 8% |
*The 2007 Small Business Holiday Outlook survey was conducted from September 17 - October 1, 2007 through targeted online distribution to U.S. small businesses who are current customers of Constant Contact. Results were recorded from more than 2,000 respondents.
About Constant Contact, Inc.
Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has more than 145,000 customers worldwide today. To learn more, please visit www.constantcontact.com or call (781) 472-8100.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in our final prospectus dated October 2, 2007 for our initial public offering as well as other documents that may be filed by us from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
1 Resources:
National Retail Federation, 2007 Holiday Consumer Intentions and Actions Survey. October 16, 2007.
Retail Forward, TNS Retail Forward Holiday Forecast, September 2007.
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Rosalind Morville
Constant Contact 339-222-5772 rmorville@constantcontact.com |
