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CONSTANT CONTACT PARTNERS WITH SYSCO ICARE TO HELP RESTAURANTS AND FOOD SERVICE ORGANIZATIONS SUCCEED WITH EMAIL MARKETING
SYSCO's iCare to include Constant Contact's affordable, easy and effective marketing tools in solutions offered to SYSCO's 400,000 customers
Waltham, Mass. - April 17, 2009
Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys, today announced it has partnered with SYSCO iCare to offer small-business focused email marketing and online survey capabilities to SYSCO's North American customer base. SYSCO iCare is a service of SYSCO Corporation, the global leader in selling, marketing and distributing food products to restaurants, healthcare and hospitality facilities.
SYSCO iCare is tasked with promoting qualified partners to food service providers throughout SYSCO's customer base, extending the trusted relationship companies have with SYSCO beyond the delivery of goods to a host of other valuable services. Constant Contact's passion for and expertise in helping small business better communicate with customers will be a key SYSCO iCare service to individual restaurants, local and regional chains and smaller franchisors.
"Restaurants, cafeterias and other food service organizations often create a personal bond with their customers. It's important for these organizations to cultivate and nurture that bond through targeted and meaningful communications," Chris Hemmeter, CEO of SYSCO iCare Marketing. "Constant Contact makes it possible for even the busiest sole proprietor to create an insightful and consistent marketing campaign that delivers something useful to customers. It's exactly the kind of offering we had in mind when we conceived the SYSCO iCare program."
Constant Contact's email marketing and online survey tools are designed to make it easy for small businesses with little or no marketing or technical expertise to create professional looking email newsletters, promotions and online surveys. These tools enable businesses to start a two-way dialogue with customers increasing customer loyalty and referrals -- without incurring printing, postage and other advertising costs.
"Small restaurateurs often wear many hats, from chef to marketer, and have little time, budget or resources to spend on marketing or even learning how to use the array of marketing tools available to them today," notes Alec Stern, vice president, strategic market development, Constant Contact, Inc. "SYSCO iCare and Constant Contact are committed to the goal of making marketing an easy, efficient and affordable part of their operations so that they can devote their full attention to what they do best -- satisfying customers."
Constant Contact's SpeakUp! email marketing solution makes it easy for restaurants and other food service organizations to increase traffic and build strong relationships with customers for as little as fifteen dollars a month. Examples of the types of email communications restaurants can use to stay top of mind with their customers include email newsletters to introduce seasonal menus, extended hours, specials to fill seats on traditionally slow nights, a special event, your chef's favorite recipes, or to keep customers abreast of news such as awards or reviews. Restaurateurs can also send out timely promotions or coupons to reward their loyal customers and generate repeat business, especially during off-peak days or seasons.
Constant Contact's ListenUp! online survey tool is also an excellent method for improving customer engagement. In minutes, restaurants can select a template with expertly written questions and put together a simple survey to find out what their customers are thinking about their business, menu, service, a recent event, etc. This feedback not only provides invaluable information to help restaurants understand and provide the service their patrons are looking for, it's a great way to extend communications with customers to ensure their loyalty and business.
Sysco customer, The Aquitaine Group, uses Constant Contact's email marketing solution to notify customers of menu updates, new dishes and upcoming events at their five local restaurants. "With Constant Contact's reporting, we can directly relate reservations and gift cards sold as a result of our email campaigns. We can even tell who is coming to our web site because of a link we included in the emails," said Aquitaine Group Partner, Jeff Gates.
Constant Contact's email marketing and online survey solutions are supported by free, award winning customer service and resources to help users you start and grow their lists every step of the way. The Constant Contact Learning Center and ConnectUp! online community provide unlimited support with hints & tips, articles, webinars and success stories from other small businesses to help users get the most from their email marketing efforts.
For SYSCO restaurant customers interested in Constant Contact's solutions, please visit http://sysco.constantcontact.com and sign up for a free 60-day trial.
About SYSCO
SYSCO is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers that prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries.
About SYSCO iCare
SYSCO iCare provides restaurateurs with connections to business partners that help them compete, stay in the game and focus on what they do best. iCare offers a suite of value-added resources specifically designed to help the restaurant operator boost sales, hire and retain the industry's best employees, streamline and protect business operations, and acquire sufficient working capital.
SYSCO Corporation introduced the vision of delivering value-added services to its customers in 2002. The result was iCare and the aim was simple: leverage SYSCO's scale and sophistication to assemble a suite of services that can help customers succeed in the ultra-competitive restaurant industry. To learn more, please visit www.syscoicare.com.
About Constant Contact, Inc.
Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit www.constantcontact.com or call 781-472-8100.
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the introduction of Constant Contact AppConnect and its potential uses. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms, and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the Company's ability to attract new customers and retain existing customers; the Company's dependence on the market for email marketing services for small businesses, nonprofits, and associations; general economic conditions and economic conditions specifically affecting the markets in which the Company operates; adverse regulatory or legal developments; the Company's ability to continue to promote and maintain its brand in a cost-effective manner; the Company's ability to compete effectively; the continued growth and acceptance of email as a communications tool; the Company's ability to develop and successfully introduce new products or enhancements to existing products; the Company's ability to manage growth; the Company's ability to attract and retain key personnel; the Company's ability to protect its intellectual property and other proprietary rights; and other risks detailed in Constant Contact's Annual Report on Form 10-K for the year ended December 31, 2008 filed with the Securities Exchange Commission ("SEC") on March 12, 2009, as well as other documents that may be filed by the Company from time to time with the SEC. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.
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Constant Contact is a registered trademark and the Constant Contact logo is a trademark of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Please direct all press inquiries to:
Chris Nahil
Constant Contact
781-472-8134
mailto:cnahil@constantcontact.com
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