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CONSTANT CONTACT EVENT MARKETING ADDS 5,000 CUSTOMERS IN FIRST 100 DAYS
Email Marketing Customers Surpass 350,000
Waltham, Mass. - February 16, 2010
Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing, and online survey tools for small organizations, today announced that the company has added more than 5,000 Event Marketing customers since the product's launch on October 26, 2009. Constant Contact Event Marketing was introduced to help small organizations professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events.
"Our more than 350,000 customers provide us with an unbelievable opportunity to continually deepen our small business knowledge, and we design our solutions specifically to meet their demands. Our team fields approximately 10,000 customer contacts per day and treats each customer interaction as an opportunity to improve our business," said Gail Goodman, president and CEO, Constant Contact. "Based on these learnings, we knew that small businesses and organizations understood the power of events to strengthen relationships with customers, but that the available event marketing tools fell short in some important way. We introduced Event Marketing to address this market demand, and the initial response demonstrates our success in fully understanding and meeting the need."
Small businesses, associations, and nonprofits use Constant Contact Event Marketing to promote their events and capture and track registrations, RSVPs, and payments. With Event Marketing, customers can create and launch a complete event marketing campaign in minutes. This professional marketing tool is not cluttered or supported by advertising, like products more oriented toward social event invitations, and it helps small businesses raise awareness, encourage attendance, and fill seats at their events while reinforcing their businesses" brand. As a result, any small organization can more easily extend and strengthen its relationships with customers and members.
Event Marketing delivers affordable, easy-to-use professional event registration and promotions to small businesses and nonprofit organizations, including:
- Promote: Organizations can use Event Marketing to promote their events with an easy-to-create homepage, email invitations, online calendar, and an event link that can be included on any website, blog, or social network. Constant Contact Event Marketing also allows the customer to send professional looking communications such as reminders, updates, and thank you confirmations to registrants.
- Register: Organizations can use Constant Contact Event Marketing's ready-made registration form or customize their own form to capture more data from registrants. Event Marketing's 24/7 online registration enables credit card processing via PayPal(TM) to make it easier and faster for small organizations to manage registrations and payments.
- Track: With instant, automated reporting, Constant Contact Event Marketing allows an event host to easily track registration, payment, attendance, and other information about their events in real-time.
"In terms of the time and effort to create an event and leverage my existing contact database, Event Marketing is the best ROI for me and my business," said Lanelle Henderson, president of PromoGirl. "I used the Event Marketing product as soon as I received an email invitation to try it out. After reviewing the online tutorial, I immediately jumped in to create three events. I am looking forward to using it with all of my email campaigns promoting my events."
"Event Marketing has been a godsend," said Leslie Sturgeon, president of Women Inspiring Women. "People signing up for events don't have to bounce from a newsletter, to our website, to PayPal, and back. It's so flawless and easy."
Constant Contact Event Marketing can be used as a standalone product or in conjunction with the company's fully integrated Email Marketing and Online Survey tools. All Constant Contact products share a common contact management systems, so all information resides in one place, which allows customers to easily access and update their existing contact database information. When used in combination, the full suite of Constant Contact online marketing products provide small businesses with a unified, efficient, and effective marketing tool kit that makes it easy to build and strengthen customer relationships.
Small businesses interested in Constant Contact Event Marketing can sign up for a free 60-day trial at http://www.constantcontact.com/pr/evm.jsp.
About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass.; Loveland, Colo.; and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.
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