CONSTANT CONTACT ADDS TICKETING, GUEST REGISTRATION, AND SOCIAL MEDIA FUNCTIONALITY TO EVENT MARKETING TOOL

New features make it easier than ever for small businesses and nonprofits to promote and manage successful events

Waltham, MA - June 15, 2010

Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing, social media marketing, and online survey tools, today announced that five new features have been added to its Event Marketing tool. The new features were developed based on customer feedback, and provide usability improvements that make it easier than ever for small businesses and nonprofits to promote, manage, and communicate with event invitees and attendees in a professional and trackable manner.

 Highlights/Key Facts:

• Integrated Ticketing -- Constant Contact Event Marketing customers now have the option to create and distribute tickets to their events that attendees can print at their convenience.
• Guest Registration -- Customers can now offer registrants the option of registering one or more guests, helping event owners accurately plan event attendance. Event owners can limit how many guests each registrant can bring, assign different event fees for member and non-member guests, and allow registrants to pay for their guests during the registration process. Customers can also collect information for each registered guest to help track new business leads and grow their existing email list.
• Tweet My Event -- Constant Contact Event Marketing customers can now quickly and easily post their event information to their Twitter feeds, allowing small businesses and organizations to reach potential event attendees who do not subscribe to their email list. 'Tweet My Event' automatically shortens the homepage or registration page URL and sends a tweet from the user's Twitter account.
• Event Currency -- When setting up an event, customers can now select the preferred currency for that event. The correct currency symbol will display to registrants and, if credit card payment type is enabled, the correct currency will be communicated to PayPal.
• Copy Emails Within an Event -- Constant Contact Event Marketing customers now have the ability to copy and re-use an existing email within an event. This is perfect for setting up periodic reminders of an event for registrants without developing a new invitation or email from scratch each time.

Constant Contact Event Marketing Overview:

• Introduced in fall 2009, Constant Contact Event Marketing helps small businesses and nonprofit organizations promote and manage successful events that help strengthen relationships with customers and members.
• Constant Contact Event Marketing attracted more than 5,000 customers in the first 100 days of its availability and continues to attract new users at a rapid pace, with more than 11,000 customers using the product today.
• Constant Contact offers a 60-day free trial so that customers and prospects can experience this easy-to-use tool that is a professional alternative to free offerings, and is customizable to meet the unique needs of small businesses and nonprofit organizations.
• Used as a standalone product or in conjunction with other Constant Contact products, Constant Contact Event Marketing is a highly effective and powerful, yet simple, tool to manage your events.
• Events are a key driver of new business according to the results of the 2010 Constant Contact Small Business Attitudes & Outlook Survey. In fact, 94% of respondents said that finding new customers is the area of marketing they need the most help with.

About Constant Contact, Inc:

Constant Contact's email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact's easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a Silicon Valley office scheduled to open in 2010. Learn more at www.ConstantContact.com or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Supporting Quotes:

Eric Mintz, director, Event Marketing, Constant Contact
"Events are a great way to attract new customers. With these tool enhancements, it's easier than ever for small businesses and nonprofits to hold successful events that will improve their customer relationships and help grow their business."

Ellen Brezniak, senior vice president, product strategy, Constant Contact
"We listen closely to our customers' feedback and many of the new Event Marketing features are a direct result of this input. In addition, as more small businesses and their customers look to social media, we will continue to find innovative, easy, and effective ways to link our products with popular social media tools."

Steve Goranson, ActionCOACH, Event Marketing customer
"My events are some of the best drivers for business leads and new customers. Constant Contact Event Marketing has allowed me to streamline my event marketing efforts by putting event webpage design, event promotion, invitation creation, and registrant and attendee tracking into one great location. Constant Contact Event Marketing is a breeze to use and a real time- saver. I can send an invitation, set up an event webpage, and tweet about it in minutes."

Supporting Resources:

• Learn more about Constant Contact Event Marketing
• Experience the power of Constant Contact Event Marketing today by taking our free "Test Drive"
• Learn more about how small businesses can use Social Media with Constant Contact services
• Learn how to use social media to plan and promote your events
• Read about the new features and product enhancements on the Constant Commentary Blog

Links / URLs:

• Small businesses and organizations who want to learn more about Constant Contact services: http://www.constantcontact.com/?cc=PR_genRwbst
• The Constant Contact 2010 Small Business Attitudes & Outlook Survey: http://www.constantcontact.com/about-constant-contact/press/press_2010_0409.jsp

Videos:

• Watch Breathing Time Yoga discuss the benefits of using Constant Contact Event Marketing: http://www.youtube.com/watch?v=RAjUX7rJO4A
• Watch a screen cast showing the Tweet My Event feature in action: http://www.youtube.com/watch?v=WqQy5Q-DBq0 
• Watch a slideshow highlighting the new Event Marketing features: http://www.constantcontact.com/display_media.jsp?id=195t

 

 

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