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CONSTANT CONTACT'S EMAIL MARKETING TRAINING HELPS BOSTON-BASED CONSULTANCY -- AND ITS CUSTOMERS -- GROW
SBR - Small Business Results is Among 500 Trained Professionals in Constant Contact's Experts Program
WALTHAM, MA - October 01, 2010
Today, small businesses represent a vital piece of the U.S. economy, representing 99.7 percent of all employers, but only 50 percent of those small businesses survive beyond five years.1 The secret to success often comes in a business's ability to arm itself with easy, effective, and efficient ways to build relationships with customers. A small business itself, SBR - Small Business Results understands those pressures and aims to guide its small business customers to improve their business performance. As part of its efforts to offer the most effective recommendations for email marketing, the company has earned designation as a Constant Contact Expert, a program offered by Constant Contact®, Inc. (Nasdaq: CTCT) to train business professionals to teach others email marketing best practices.
"Small businesses live and die by their sales and revenues -- but often are pressed for time and resources. Finding easy, effective ways to build relationships with customers as a means to driving those metrics is an imperative," said Shelly Berman-Rubera, founder and president of SBR - Small Business Results. "Email marketing has proven over and over again to be an effective strategy for small businesses; it's easy and cost-effective and, when executed well, can have significant results. Having the Constant Contact Expert designation gives us instant credibility with both current and potential clients when training them on this strategy."
The Constant Contact Experts Program has trained more than 500 professionals, including marketing consultants, business coaches, SBDC counselors, and SCORE volunteers, around the world to teach email marketing best practices, strategies, and techniques. In addition to deepening their skill set, program participants become recognized local email marketing experts in their area, creating important mindshare and revenue opportunities. The free Web-based course takes about 90 minutes to complete and is available to customers, partners and others who want to teach others how to use email marketing to grow their business.
"The Experts Program is part of Constant Contact's industry-leading curriculum offering free education, training and resources to more than 350,000 customers worldwide to help them build strong relationships with customers and prospects," said Eric Groves, Senior Vice President, Global Market Development, at Constant Contact and author of The Constant Contact Guide to Email Marketing. "SBR - Small Business Results' success with the program is a great example of the power of both the Experts Program and the knowledge and skills that it delivers."
Supporting Resources:
- Learn more about SBR - Small Business Results' designation as a Constant Contact Expert by viewing this brief video
- Learn more about the Constant Contact Experts Program at www.constantcontact.com/experts
- Visit the Constant Commentary blog; follow us on Twitter and Facebook
1 Sources: U.S. Small Business Administration Office of Advocacy, September 2009. Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003.
About Constant Contact, Inc.
Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San Francisco office scheduled to open later this year. Learn more at www.ConstantContact.com or call 781-472-8100.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
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