Amy Black's Blog Posts

Sometimes you can hear something 1,000 times, but you still need to hear it again. For example, you know you need to drink a lot of water. You hear it on TV. You read about it. You hear the people around you talking about it. But do you do it? I have to admit, I’m guilty in this area (in fact, I’m going to go get a drink of water right now!).

It’s the same thing with relevancy. If you read our email newsletters or any other email marketing-focused blog or publication, you know that your emails need to be all about your audience—what they want, need, and are interested in. And, really, this is common sense. But even with all that, it so easy to get away from this and to communicate about what you want them to know.

Hello and a big welcome to Constant Contact’s new blog! Or should I write, your new blog? Our goal with this blog is to pass on useful information that will help small businesses and nonprofits to achieve great success using email marketing and online surveys.

I invite you to bookmark this page and visit it often, or better yet, subscribe to our feed, so you can get the tips, examples, statistics, and all the other goodies we will post for you.

So, why are we blogging?