- Home
- » Learning Center
- » Constant Contact Blog
Blogs
Email marketing: everybody's doing it
Posted on Mon, 08/18/2008 - 19:18 by Amy Black
Looking for some great examples of email marketing? Check out our newly-updated examples page on the website to see how different types of businesses and organizations are using email marketing. Some of these examples also have accompanying success stories. Here are a few:
A sweet e-newsletter success story
Posted on Mon, 08/11/2008 - 17:31 by Amy Black
Back in February, I blogged about Daily Candy, that wildly successful email newsletter company that sends out daily doses of info on fashion, food, and “fab” things to do to more than 2.5 million readers.
Well, there is now more to this story. If you didn’t hear already, this business—built entirely on newsletters—was purchased last Thursday by Comcast for $125 million. Wow!
Congrats to Daily Candy. Their success just proves what we all know to be true—email newsletters rock!
Well, there is now more to this story. If you didn’t hear already, this business—built entirely on newsletters—was purchased last Thursday by Comcast for $125 million. Wow!
Congrats to Daily Candy. Their success just proves what we all know to be true—email newsletters rock!
The Secret to Relevant Emails
Posted on Mon, 08/11/2008 - 14:01 by Amy Black
Want to keep the people on your list reading your emails? One of the best ways to do it is by segmenting your list and communicating in a more targeted way with each group. This month's Hints & Tips newsletter explains the benefits of segmentation and gives ideas and examples on how to do it.
How do you segment your list? How do you communicate differently with each group? What positive results have you seen? Tell us about it!
Why permission matters
Posted on Wed, 08/06/2008 - 19:38 by Amy BlackEvery day when I get home from work, I do four things…
- Greet my black lab who meets me at the door
- Greet my husband who meets me at the top of the stairs
- Put down my extremely heavy bag
- Go to the kitchen table to riffle through the pile of mail waiting for me
When I get to number four, I always find myself hoping that there is something really interesting, or personal, or special waiting for me—like a card or invitation from a friend or family member, or maybe a little unexpected gift (I love presents!). Why I keep hoping, I don’t know, because at least 90% of what’s in the pile is JUNK. Can you relate?
How to build a top-notch email list
Posted on Thu, 07/17/2008 - 14:50 by Amy BlackThis month's Hints & Tips Email Marketing newsletter focuses in on list building. You'll get best practices to follow and fresh ideas for growing your list.
How do you grow your email list? Share your ideas by making a comment below. We want to hear from you!
The future of email marketing: Mostly sunny
Posted on Thu, 07/10/2008 - 19:07 by Amy Black
Have you ever wondered about the future of email marketing? You aren't alone. It's an active discussion at email marketing events and among marketing professionals. Larry Chase, the publisher of the free newsletter Web Digest for Marketers recently interviewed some of the top researchers in the industry about the future of this beloved communication channel. Read Larry 's article.
Earlier this year, Loren McDonald of Silverpop wrote an article on the subject as well. He addresses the fear that Gen Y may not rely on email like the adult world does (he says they will). Read Loren's article.
Earlier this year, Loren McDonald of Silverpop wrote an article on the subject as well. He addresses the fear that Gen Y may not rely on email like the adult world does (he says they will). Read Loren's article.
Welcome new blogger, Ellen Siegel
Posted on Wed, 07/02/2008 - 14:10 by Amy BlackThe Constant Contact Best Practices Blog welcomes new blogger, Ellen Siegel, our Director of Technology and Standards here at Constant Contact.
Ellen is the one who makes sure that we are on the “straight and narrow” when it comes to best practices. She is a CAN-SPAM expert and is knowledgeable on a broad range of current deliverability technologies. In an ongoing effort to help fight spam and protect legitimate email, Ellen is also a leader and active participant in a number of email industry organizations including the Email Sender and Provider Coalition (ESPC) and the Messaging Anti-Abuse Working Group (MAAWG).
As a blogger, Ellen will cover issues including anti-spam, email authentication, deliverability, the law (as it relates to email marketing), and more. She will help you understand how these issues can affect you and offer guidance in navigating them.
In her first blog post, she gives an update on the recent developments with the CAN-SPAM Act.
Welcome, Ellen!
Best, AmyWhat you need to know about the recent FTC updates to CAN-SPAM
Posted on Wed, 07/02/2008 - 14:04 by Ellen SiegelAs you may have heard, several weeks ago the FTC released its Statement of Basis and Purpose and Final Discretionary Rule (“final Rule”) on the CAN-SPAM ACT. So, what do you need to know about the FTC updates?
The update contains four new rules, and also contains some clarifications and guidance to the text of the original act in the form of the Statement of Basis and Purpose (SBP). Quite a lot to digest!
The good news is that if you are a single organization sending email on your own behalf and you comply with the existing CAN-SPAM guidelines, it’s likely that the new rules will have relatively little impact on you.
Here are the main areas to consider:The difference between direct mail and email
Posted on Fri, 06/20/2008 - 18:40 by Amy Black
If you are really into email marketing, I encourage you to sign up for MediaPost’s Email Insider daily email. There are a number of people who write for the column on various email marketing topics.
On-demand webinar: Grow Your Business with Email Marketing
Posted on Thu, 06/19/2008 - 21:01 by Amy Black
This week, Constant Contact joined forces with the New York Enterprise Report to produce
a webinar on email marketing. The moderator was Robert Levin, the publisher and
editor-in-chief of the publication, and the presenter was John
Arnold, author of Email Marketing for Dummies and director at Constant Contact.
The New York Enterprise Report is hosting the webinar on their site, so you can watch it at any time. This is excellent material if you are just getting started with email marketing or if you are looking for ways to grow your list and improve the communications you send. There’s a little something for everyone.
Topics covered include:
