Much has been said about how marketing via email to members of the Millennial generation — those between the ages of 18 and 25 — is ineffective because these people are more connected via social media and don’t use email as much. Well, according to the most recent Global Consumer Email Study from the marketing services firm Epsilon, the opposite is true.

The study reveals that members of the Millennial generation are more willing to receive permission-based email messages than other segments of the population. In fact, a higher percentage of Millennials report that they want to receive certain types of permission-based emails more than once a day, including special offers from online and traditional (offline) merchants, electronics information, telecommunications information, and messages from sports- and entertainment-related businesses.

Further good news for email marketers is the finding that younger consumers are more likely to remain in email marketing programs than their older counterparts, who are more likely to unsubscribe. (For more information about the study, click here.)

If you’re looking to market to younger customers, don’t overlook social media opportunities altogether — instant messaging (IM), social networking, and text/SMS messages are still their primary method of personal online communication — but rest assured that if you’re reaching out via email, Millennials are listening.