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Get your readers to take action
Posted on Wed, 04/23/2008 - 20:29 by Amy Black
Want to get your readers to take action when they receive your emails? What you write will make all the difference. Here are a few things to keep in mind when writing a brief, but powerful, call-to-action (CTA).
Know exactly what you want them to do. If you don’t know what you want the reader to do, they certainly won’t know. Do you want them to:
Repeat the offer on the webpage you link to. This tip is mostly for people who want a reader to purchase, or sign up for, something. For starters, link directly to the page where the reader can take the action you’ve asked them to take. When they get to the page, make it easy for them to remember what you are asking them to do by repeating your call to action.
For more tips on CTAs, read this helpful article by Mark Brownlow on the Email Marketing Reports website.
Do you have a CTA that has worked well for you? Please share it by leaving a comment below.
Best,
Amy
Know exactly what you want them to do. If you don’t know what you want the reader to do, they certainly won’t know. Do you want them to:
- Buy something?
- Sign up for a service?
- Read an article or get more information?
- Visit your website or store?
- Make an appointment?
Visible – If your CTA is buried in the middle of a lot of copy or only found at the very bottom of your email, your reader may not see it. Your best bet is to include your CTA in a number of places in your email—right up top, somewhere in the middle, and at the end.
Clear – If your reader is unclear about what you are asking them to do, they aren’t going to do it. Have a friend or colleague read over the offer to make sure it’s easy to understand.
Compelling – Put the benefits right up front and show and tell why this is an offer they can’t refuse! Also, use action-oriented phrases like "buy now" and "call today."
Urgent – Give your readers a certain time period in which they have to respond. Setting a deadline is a proven way to boost response.Repeat the offer on the webpage you link to. This tip is mostly for people who want a reader to purchase, or sign up for, something. For starters, link directly to the page where the reader can take the action you’ve asked them to take. When they get to the page, make it easy for them to remember what you are asking them to do by repeating your call to action.
For more tips on CTAs, read this helpful article by Mark Brownlow on the Email Marketing Reports website.
Do you have a CTA that has worked well for you? Please share it by leaving a comment below.
Best,
Amy
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The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
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