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The difference between direct mail and email
Posted on Fri, 06/20/2008 - 18:40 by Amy Black
If you are really into email marketing, I encourage you to sign up for MediaPost’s Email Insider daily email. There are a number of people who write for the column on various email marketing topics. How it works is you first become a member of MediaPost (it’s free) and then you can select Email Insider and any other email publications you wish to receive.
Okay, moving on to the real focus of this post. Respected email veteran Loren McDonald, yesterday's contributor to the column, wrote an excellent article about the difference between direct mail and email marketing. In the process, he gives a bit of an email marketing 101 lesson (and a little more) and covers many of the nuances of this communication channel we love so much.
It’s a great read and an article worth hanging onto.
Read it here.
Best,
Amy
Okay, moving on to the real focus of this post. Respected email veteran Loren McDonald, yesterday's contributor to the column, wrote an excellent article about the difference between direct mail and email marketing. In the process, he gives a bit of an email marketing 101 lesson (and a little more) and covers many of the nuances of this communication channel we love so much.
It’s a great read and an article worth hanging onto.
Read it here.
Best,
Amy
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The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
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