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The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
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Protecting the power of email marketing
Posted on Fri, 07/18/2008 - 17:22 by Amy BlackThanks for your comment. I'm glad you've experienced success with email marketing. I can understand why an opt-in list has gotten you better results. Studies show that people don't want to get mail from businesses that they don't know. In fact, these days people are even viewing some of the email they get from businesses they know (and opted in to their lists) as junk. The challenge we have as email marketers is to protect this excellent communication channel and to make sure that it continues to be "powerful" going into the future. At Constant Contact, one of the ways we recommend people do this is to refrain from purchasing lists (even "opt-in" lists). Email marketing is most effective when it's used to communicate with your customers or with others who have said, "yes you may add me to your list." In fact, to use Constant Contact for email marketing, we require that your lists must be your own and permission-based. To learn more about the importance of building a quality, permission-based list, you can read a recent article by Ellen Siegel, An Email List that Sparkles.
Best,
Amy