Would you make an important decision based upon only 10% of the available information out there? I hope not, but that's just what you're doing if you accept such a small response rate. The key to a strong survey response rate is a well written invitation to participate and, most important, follow-up with non-respondents. With 'friendly' respondents, that is those who now your organization and have made some kind of commitment to it, it can take three or more follow-ups to get response. We typically see 15% to 20% with the first invite and then upwards of 60% or 70% by the final round. ConstantContact is a great platform for creating and deploying surveys but without follow-up to non-respondents you just can't get the response rate you need to make solid business decisions. Eric Graig, Ph.D. Principal Usable Knowledge, LLC