By the Book

It’s here. Today marks the official release day for The Constant Contact Guide to Email Marketing, written by our very own Eric Groves, senior vice president of global market development.

The book contains tips and suggestions for creating effective email marketing messages, and it's filled not only with inspiring customer examples, but also with the kinds of best practice advice you find on this blog, in our Hints & Tips newsletter, and in our webinars.

More importantly, The Constant Contact Guide to Email Marketing is a comprehensive guide to building stronger customer relationships. As Eric says in his book, “When you invest in building relationships with your customers, they return the favor by thinking of you first when the time comes for making a purchase. Customers who have a relationship with you will also go out of their way and ignore the competition.”

To get more insights like these, pick up your copy of The Constant Contact Guide to Email Marketing today at your favorite local retailer. You can also get more information about the book and read an excerpt by clicking here.