1-866-876-8464
- Home
- » Learning Center
- » Constant Contact Blog
The difference between direct mail and email
Posted on Fri, 06/20/2008 - 18:40 by Amy Black
If you are really into email marketing, I encourage you to sign up for MediaPost’s Email Insider daily email. There are a number of people who write for the column on various email marketing topics. How it works is you first become a member of MediaPost (it’s free) and then you can select Email Insider and any other email publications you wish to receive.
Okay, moving on to the real focus of this post. Respected email veteran Loren McDonald, yesterday's contributor to the column, wrote an excellent article about the difference between direct mail and email marketing. In the process, he gives a bit of an email marketing 101 lesson (and a little more) and covers many of the nuances of this communication channel we love so much.
It’s a great read and an article worth hanging onto.
Read it here.
Best,
Amy
Okay, moving on to the real focus of this post. Respected email veteran Loren McDonald, yesterday's contributor to the column, wrote an excellent article about the difference between direct mail and email marketing. In the process, he gives a bit of an email marketing 101 lesson (and a little more) and covers many of the nuances of this communication channel we love so much.
It’s a great read and an article worth hanging onto.
Read it here.
Best,
Amy
About This Blog
The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
Recent blog posts
- We’re Responsible for Billions and Billions Served
- Referrals – how do you stir them up?
- Want Some Money? Ask Your Marketing Tools.
- Passing the torch to a new blogger
- How to get more opens and clicks
- The question every business should be asking
- Are you missing the boat with online surveys?
- What is the best day and time to send?
- Email marketing: everybody's doing it
- A sweet e-newsletter success story
Comments
Opt-In Email Lists and Email Marketing Lists
Posted on Mon, 07/14/2008 - 06:07 by WilliamProtecting the power of email marketing
Posted on Fri, 07/18/2008 - 17:22 by Amy BlackThanks for your comment. I'm glad you've experienced success with email marketing. I can understand why an opt-in list has gotten you better results. Studies show that people don't want to get mail from businesses that they don't know. In fact, these days people are even viewing some of the email they get from businesses they know (and opted in to their lists) as junk. The challenge we have as email marketers is to protect this excellent communication channel and to make sure that it continues to be "powerful" going into the future. At Constant Contact, one of the ways we recommend people do this is to refrain from purchasing lists (even "opt-in" lists). Email marketing is most effective when it's used to communicate with your customers or with others who have said, "yes you may add me to your list." In fact, to use Constant Contact for email marketing, we require that your lists must be your own and permission-based. To learn more about the importance of building a quality, permission-based list, you can read a recent article by Ellen Siegel, An Email List that Sparkles.
Best,
Amy