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The future of email marketing: Mostly sunny
Posted on Thu, 07/10/2008 - 19:07 by Amy Black
Have you ever wondered about the future of email marketing? You aren't alone. It's an active discussion at email marketing events and among marketing professionals. Larry Chase, the publisher of the free newsletter Web Digest for Marketers recently interviewed some of the top researchers in the industry about the future of this beloved communication channel. Read Larry 's article.
Earlier this year, Loren McDonald of Silverpop wrote an article on the subject as well. He addresses the fear that Gen Y may not rely on email like the adult world does (he says they will). Read Loren's article.
Earlier this year, Loren McDonald of Silverpop wrote an article on the subject as well. He addresses the fear that Gen Y may not rely on email like the adult world does (he says they will). Read Loren's article.
