It’s a good time to include a coupon

Two recent studies found that in light of challenging economic times, more people are planning to use coupons to save money. According to a study from ICOM, 67 percent of respondents said they are much more likely, or somewhat more likely, to use coupons during an economic downturn. An additional study conducted by Harris Interactive reported that 63 percent of respondents said they would not make a purchase if there was no deal attached.

These studies make a great argument for offering a coupon or two in your email campaigns. Using coupons is a great way to motivate the individuals on your list who are focused on saving to choose your products or services over your competitor’s.

Another benefit of coupons, no matter what the state of the economy, is that success is easily measured. You always know how much business a coupon campaign brings in. And according to an article in DMNews, coupons can also drive long-term business (in case you were wondering).

Do you have plans to use coupons in upcoming promotions? Have you had some good results lately? I’d love to hear your thoughts. Share them below!