Recap of the Email Evolution Conference

I recently attended the Email Experience Council’s first email marketing conference, the Email Evolution Conference. 

Overall, I found the event helpful. Much of what I heard served to reinforce the best practices that we teach here at Constant Contact. I also walked away with some new ideas for our Hints & Tips email program and some goodies to pass on to all of you, including ideas for starting a VIP program and for re-engaging your subscribers.  

One of the best aspects of these events is the networking. It’s great to be surrounded by people who spend most of their waking hours thinking about email marketing. I made some new friends at the EEC event with email marketers who are passionate and knowledgeable in the field. A few of these folks, bloggers Tamara Gielen and Chad White, linked to our blog.
  

To get a quick digest of what was covered, click on the link below.

EEC’s Email Evolution Conference  

Last year I attended MarketSherpa’s Email Summit, a similar event that’s been around a little longer (this year was their third). I didn’t attend this year because the EEC event was the week before. I was impressed with their program for this year. Here's MarketingSherpa’s summary of the event (you have to sign up for a free trial to read):

MarketingSherpa 2008 Email Marketing Summit 

Average: 1.3 (107 votes)
 
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