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Ellen Siegel, Director of Technology & Standards
Ellen Siegel is Director of Technology & Standards at Constant Contact. With more than 20 years of experience in online communication technologies, Ellen defines and drives the adoption of industry best practices and standards to help fight spam, support legitimate email, and enable Constant Contact to serve the growing needs of small businesses and organizations.
What you need to know about the recent FTC updates to CAN-SPAM
Posted on Wed, 07/02/2008 - 14:04 by Ellen SiegelAs you may have heard, several weeks ago the FTC released its Statement of Basis and Purpose and Final Discretionary Rule (“final Rule”) on the CAN-SPAM ACT. So, what do you need to know about the FTC updates?
The update contains four new rules, and also contains some clarifications and guidance to the text of the original act in the form of the Statement of Basis and Purpose (SBP). Quite a lot to digest!
The good news is that if you are a single organization sending email on your own behalf and you comply with the existing CAN-SPAM guidelines, it’s likely that the new rules will have relatively little impact on you.
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The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
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