Eric Groves' Blog Posts

Last week, we had another of our Constant Contact Guide to Email Marketing book launch events. This one was in Washington, D.C., at the Inox Restaurant in Tysons Corner. It was a terrific event where we got to spend some quality time with more than 70 customers and business partners.

After the event, we (the Constant Contact contingent) retired to the main dining room of Inox for dinner. The dinner was outstanding, and as a bonus, I saw in action one of the best ways for a restaurant to make the dining experience extend beyond the restaurant.

Sometimes, making connections can be exhausting if you’re a customer. Case in point: The other day, one of my family’s cars needed of a new set of tires. It turns out they are a fairly unique size and are only made by two manufacturers.

To replace them, I first turned to a company that my father had used when I was younger. It was one that I had previously associated with high quality. I reached out by phone and spoke with an individual who told me he had to check with a supplier and would get back to me later that day. No call came.

Welcome to my first blog post. I intend to use this forum to reflect on the connections I make with the owners and managers of small businesses and organizations that I interact with on a daily basis.

This past week, I had the thrill of launching my new book, The Constant Contact Guide to Email Marketing, at Rothman’s men’s clothing store in New York City. Roughly 100 customers, friends, colleagues, and family members joined me for the event, which was a great opportunity for me to personally make some new connections. 

It’s only fitting that my first blog post is about the connection I made more than 20 years ago with the owner of Rothman’s, Ken Giddon.