Erik Mintz's Blog Posts

In my last blog post, I talked about the value of online registration and how you can apply a theme to your registration form and event homepage. But you can’t stop there. You also have to “sell the sizzle.”

What does “sell the sizzle” have to do with themes and the event homepage? And what is an event homepage? Well, similar to the templates in Email Marketing, themes in Event Marketing are a coordinated set of background images, colors, and fonts that can be applied to your event homepage and registration form. Themes help you communicate your thoughts, feelings, and ideas through graphics and images. Themes also provide a consistent look between your event homepage and registration.

So you’ve decided to host an event. Maybe it’s for educational purposes, brand awareness, networking, or entertainment. Whatever the reason, you don’t have a lot of time to dedicate to it, but you want to appear professional and minimize the time spent managing the event details. In the past, you’ve promoted your events via emails and phone calls. Maybe you’ve even sent out a registration form you created in Microsoft Word that attendees had to fill out and fax back.

Now you’re doing the same thing for your latest event. At first, you receive a few phone calls for additional information. Then the email responses start to arrive. You find yourself spending lots of time answering phone calls, returning messages, and playing phone tag. You receive faxes with the registration form filled out, but you can’t always read the person’s handwriting.

You’d like to pull all this information into a single spreadsheet, but you begin to realize the labor-intensive problem of tracking registrant details. You definitely don’t have the time to dedicate to this task.

Wouldn’t an online registration system solve the above problems and make you look professional at the same time?