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Heidi Tobias's Blog Posts
Heidi Tobias, Constant Contact's Senior Manager of Distance Learning, leads a team of online marketing experts who create and run live, web-based, hands-on workshops that cover a range of online marketing strategies, techniques, and best practices. Heidi's 15 years of experience in traditional and online marketing and multiple degrees in Graphic Design and Web Technologies provides her with a unique perspective on what works and what does not work with email marketing.
The Approachable, Smiling Face of Your Email
Posted on Fri, 10/09/2009 - 13:57 by Heidi TobiasLooking over a sea of faces at a networking event the other night, it struck me how some individuals stood out in the crowd while others I barely noticed. The ones that stood out had a friendly look to them and usually a smile on their faces. Since I spend way too much time thinking about email marketing, it struck me how much this visual filtering of the crowd was similar to what I do with my inbox whenever I get a new message.
It’s hard to believe, but a good number of people are not actually looking at your whole email. They are, in fact, just looking at the top area (also known as the preview pane) and judging your email from that, just as I was judging the people in the crowd based only on the look on their faces.
To Err Is Human. What You Do with the Error Helps You Be a Better Marketer.
Posted on Wed, 08/05/2009 - 20:35 by Heidi TobiasA friend recently called me in a panic. She had just sent out her email campaign and found some typos after the fact. She was so embarrassed. What should she do? I told her to take a deep breath and use this as an opportunity to show her customers that she is human. This would bring her closer to her readers, and create a more loyal customer base.
I’m guessing my friend wasn’t the first person to include errors in her email message. What should you do if this happens to you?
