Three Easy Steps to Increase your Sales Using Online Surveys

The oh so familiar holiday shopping dilemma is here: endless possibilities. I’m sure you’ve experienced it. You search for that perfect gift, and there are so many choices of what and where to buy that it’s a real process. You compare product descriptions and prices and after more time than expected, sigh of relief, you finally pick and purchase a gift. With so many options during the holidays, are you giving shoppers a reason to buy from you instead of the competition?

Beat out the competition by providing shoppers with ratings, reviews and testimonials from your current customers. Customer ratings and reviews minimize the risk prospects may see in buying from someone new. You can alleviate their concerns by offering input from your customers about their experiences. Here’s an example of how ratings and reviews can strengthen your holiday communications.

Reviews and rating are becoming more and more common; so give your business that ammunition against the competition and start building your library now. You can collect ratings and reviews from your customers easily with online surveys. Here’s how:

Step 1: Use your Constant Contact online survey to create simple feedback forms for your different products/services. Here is what to include for each:

– How do you rate this item? (From 1 to 5)
– Please enter a title for your review.
– Type your review in the space below.

Step 2: Get feedback from past purchasers. Here are some ideas of where to include a “Rate this item” link that can bring customers to your feedback forms:

– On your website where that product/service is promoted
– In emails that promote that product/service
– In post purchase emails that ask for feedback on the product/service purchased.

Step 3: Make the rating and reviews visible anywhere you promote that product/service so shoppers buy from you rather than the competition.

The feedback you get from your feedback forms will not only help with your holiday promotions, but will be a great resource throughout the year as a way to strengthen your messages and improve your products/services. If you want more on this and other tips to improve your holiday promotions, attend this  Promotions Planning and Design Webinar. Here are some testimonials from past attendee to help in your decision:

“As usual, a wealth of ideas and practical suggestions.”

“Excellent presentation.”

“It was very informative and the fastest 45 minutes I've had in awhile.”

As always I’m happy to answer questions or get feedback on your experiences. Please click the comment link below. Until next time, happy growing!