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Small businesses speak up about Valentine’s Day
Posted on Thu, 02/07/2008 - 14:40 by Amy Black
Results from Constant Contact's 3rd Annual Small Business Valentine's Day Outlook Survey are in!
68 percent (up 53 percent from last year) plan to use promotions to capture more Valentine’s sales.According to our CEO, Gail Goodman, "even with a slowing economy, many small businesses recognize Valentine's Day as an opportunity to attract customers, and it's not surprising that more of them are relying on cost-effective ways to market themselves to current and prospective customers this year.”
Are you a last minute shopper? According to the survey respondents, 48 percent of customers shop the week of Valentine’s Day, with 11 percent shopping on the day itself. Thank goodness the shops are open!
Get all the survey results.
