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How to get more opens and clicks
Posted on Tue, 09/16/2008 - 14:18 by Amy Black
The September issue of our Hints & Tips Email Marketing newsletter covers two important areas of your email campaigns: subject lines and calls to action (CTA). This month you'll get approaches for both in Gina Watkins' article and learn what words to use and avoid in an interview with professional copywriter Bob Bly.
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Comments
Open* Open * Open
Posted on Tue, 09/16/2008 - 22:54 by MichelleSegmenting and Targeting
Posted on Wed, 09/17/2008 - 17:20 by Amy BlackHi Michelle. Thanks for the post.
Dividing the list and sending more targeted messages can improve your click-throughs. And if you write a different subject line for each of your segments, based on what information would be more interesting to them, that could improve your open rates.
Great Ideas!
Posted on Fri, 10/17/2008 - 15:53 by Carrie MoggedThanks
Posted on Fri, 10/17/2008 - 18:59 by John ArnoldThanks for making that point Carrie. You're right about using attention-getters in your subject lines to help improve your open rates. I'll certainly touch on that topic in a future blog.