Want Some Money? Ask Your Marketing Tools.

If you visit the U.S. Small Business Administration’s website and click on the Most Requested Items link, the #1 question is, “How do I get a small business loan?” In fact, 5 of the top 11 most requested items have to do with finding monetary assistance.

There’s nothing wrong with a little capital infusion when it comes to running a small business, but before you agree to an easy payment plan make sure you have a good answer to the next logical question: “How do I find enough customers who will buy from me so I can pay back my small business loan fast and live the life I want to live?”

A lot of people offer answers to that question, but I think it’s a good question to ask your marketing tools. If I could invent the perfect marketing tool, I would want it to answer as follows:

• I’ll deliver your message through a medium that everyone uses
• I’ll deliver your message at a very low cost
• I’ll give you a high return on investment
• I’ll track your results so you can improve
• I’ll allow you to easily target messages to specific interests
• I’ll be easy to use and allow you to fine-tune your messages

Someone beat me to the invention. Email marketing with Constant Contact has these great features built-in. Combine that with some marketing best-practices and you’ll be on your way to accomplishing your business, financial, and personal goals!

During my time in this blog space, I’ll be sharing some insights, thoughts, ideas, advice, tips, examples, stories, and maybe some random attempts at humor or frivolous chatter, with a goal of helping you get the most out of your Constant Contact experience. I look forward to writing for you and listening to your feedback!