We’re Responsible for Billions and Billions Served

Remember the McDonald’s signs that said “Billions and Billions Served?” I wonder how many French fries and Happy Meals that amounts to. Constant Contact can make the same claim -- without the deep fryers or toy surprises -- because more than a billion people receive an email on behalf of a Constant Contact customer every month!

With all those emails reaching consumers, it’s important for all of us to adhere to professionalism. Consumers have a track record of blocking marketing mediums that annoy them. The national do-not-call registry is one example, and it wouldn’t be too far fetched if consumers decided that email solicitations were just as annoying as a phone solicitations. A national do-not-email registry wouldn’t be good for small business.

Constant Contact is always working with other industry leaders to help block and filter spam emails, and business owners have a responsibility to send emails that don’t resemble spam so consumers can tell the difference.

If you focus on sending permission-based emails that target genuine interests and deliver value, you’ll find that it’s not only more consumer-friendly, it’s also the best way to build a steady stream of repeat and referral business.

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