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Steve Oriola, VP and General Manager, ListenUp! Survey
Steve Oriola is Vice President and General Manager for ListenUp!SM Survey, Constant Contact's new online survey product. Steve has more than 18 years of experience bringing products and services to the small business market. Steve writes and speaks on a range of topics, including online survey best practices for small businesses and organizations.
Two helpful articles about online surveys
Posted on Fri, 11/16/2007 - 16:45 by Steve OriolaYesterday, we sent out the second issue of our e-newsletter, Hints & Tips Online Surveys. Just in case you haven’t made it on the list yet, I’m linking to this month’s article and the one from our first issue back in September.
7 Steps for Creating Successful Online Surveys
The 7 steps laid out in this article are proven best practices that, when followed, will greatly increase the success of your surveys.
8 Tips for Writing Effective Survey Questions
Once you've identified the main objective for your survey, the next step is to write your questions. Use the following list as your guide through the possible pitfalls.
Happy reading! Let me know if you have any questions.
Steve
Use open-ended questions to get the right answer set
Posted on Tue, 11/06/2007 - 20:53 by Steve Oriola
Writing good survey questions is not easy. You want to ask the question in a way that gives you valuable information. You also want to make the survey questions easy to respond to. The best way to do that is to come up with a short, yet comprehensive list of answers that people can choose from. Therein lies the difficulty.
Since the purpose of the survey is to better understand a particular subject or issue, how can you be sure that you're thinking of the right answer options?
Since the purpose of the survey is to better understand a particular subject or issue, how can you be sure that you're thinking of the right answer options?
Lessons from a late night survey
Posted on Tue, 10/23/2007 - 15:04 by Steve Oriola
I sat down to put together a survey the other night and thought my experience might be of interest. As I often do, I just launched myself into the activity. I wanted to understand why and how Constant Contact customers are using our new ListenUp! Survey product, so I wrote: 1. “How often have you…” 2. “For what reasons have you…” 3. “How frequently do you…” and so on. I came to work the next morning and read through an outline I had written for an online survey tutorial for our website. I quickly realized that I had wasted an hour and half the night before. In the tutorial outline, I had laid out the following prescriptions for writing an effective survey:
About This Blog
The experts at Constant Contact share practical ideas, inspiring success stories, and breaking industry news. Stay ahead of the latest trends and best practices — and boost the effectiveness of your email marketing and online survey communications.
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