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Episcopal Diocese of Atlanta

Constant Contact Customer Since: June 2005
List size: 1,945
Open rate: 59%
Favorite Feature: ability to have a graphic rich email
Website: www.episcopalatlanta.org

The Episcopal Diocese of Atlanta has 95 congregations and with 55,000 members. Staying in touch can be a challenge—the traditional paper newsletter doesn't work for everyone. That's why the diocese turned to email marketing with Constant Contact.

Tom Smith, chair of the communication commission for the diocese, explains, "We use Constant Contact to provide news and information about the work of the Episcopal Church throughout North and Central Georgia."

Tom and editor Nan Ross send their e-newsletter, Connecting, which provides information on upcoming events, guest speakers, job opportunities, conferences, and other useful resources throughout the area. With Connecting, the diocese can reach out every week and stay connected with members who prefer email to paper.

And the diocese's email list is constantly growing. Their website encourages members to sign up for the newsletter. Smith said, "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group."