With strong roots in email marketing through to next evolution expertise in web personalization and persuasion, Gardner is Director of Customer Experience at Sitebrand. Previous success saw Gardner as founder and president of cardcommunications, a niche email marketing agency acquired by Sitebrand in 2007. Watching the web for "what's hot" and "what's not" since the late 1900s is the driving force behind all her speaking presentations, blog posts, webinars, podcasts, emails and tweets. Gardner especially loves writing about the online experience -- the good, the bad and the ugly. But what really appeals to e-marketing newbies and experts from around the world is Gardner's non-technical, say-it-so-your-grandmother-understands approach to all things "e".
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