John Arnold is the Director of Constant Contact's Local Experts Program and author of E-Mail Marketing for Dummies. He has consulted for all types of small businesses and taken more than a dozen businesses from conception to fruition. In 2006, John helped pioneer Constant Contact's small business training program and, through the program, personally taught email marketing to thousands of small business owners. John is a sought-after speaker and consultant for franchises, business organizations, and non-profits.