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Isabel Clark is all about helping people make healthy choices. Through her business, Clark Wellness, Isabel offers individual holistic nutritional counseling, group wellness workshops, cooking classes, and corporate workshops. Isabel started her business in 2005 in order to help women and men achieve balanced wellness in their lives by making positive food and lifestyle choices.

Challenge: Being an Expert in a Complex Field

As a holistic nutritionist, Isabel is especially concerned about supplying accurate information. Her clients and potential clients depend on her to be an expert in a field that can be hard to navigate. "Holistic health is exploding in all different directions. There are extremely conflicting messages about nutrition in particular. Presenting a clear and consistent message effectively is probably the biggest challenge, and email communication helps me to do just that," she says.

In addition, Isabel does not have a lot of time or money to market her services; running the business is a full-time job. When she first launched Clark Wellness, she needed an easy and affordable way to get the word out about important issues that affect her clients' health and well-being.

Solution: Keeping Clients Informed with Consistent, Relevant Emails

She turned to Constant Contact, which she learned about from another practitioner. "Constant Contact was a good fit for me because it's relatively simple to use, but it produces a beautiful, professional-looking newsletter," she says.

Isabel uses Constant Contact to send her list members information she believes can be useful in their everyday lives. "I send a monthly newsletter that includes health and nutrition articles, recipes, event notices, and special offers. Constant Contact was a good fit for me because it's relatively simple to use, but it produces a beautiful, professional-looking newsletter I also send occasional upcoming event announcements." Isabel sends email campaigns once a month and accesses her account several times per month to check reports, add new subscribers, and create new campaigns.

She finds Constant Contact cost-effective and easy to use. "It is cheaper than print advertising, and I love that the hard part of list management is handled for me, so I don't have to deal with it!" she says. "If I were handling the data myself, I would be concerned about accidentally emailing someone who had opted out. With Constant Contact, I don't worry about that. I can just focus on writing great articles."

Results: Enjoying the Simple Pleasures of Email Marketing

When Isabel first started email marketing with Constant Contact, her list had fewer than 15 subscribers; now it is up to 700. "I was amazed at how quickly my list grew. It took on a life of its own!" she says.

Email marketing with Constant Contact has simplified Isabel's life and given her the time she needs to focus on her clients and events. And her email newsletter serves a powerful purpose. She says, "Email marketing reminds potential clients that I'm available for them when they are ready to contact me. In the meantime, I try to give them information that can help them better understand holistic health and how it benefits them."