Customer Success Video: List Building and Management

With Email Marketing, it's all about quality — not quantity — when building your email newsletter contact list. One small business, The Salty Paw, a dog and cat grooming service in Manhattan, shares their secrets for creating a strong email list. This video gives email marketing tips and helps you think about:

• How to ask for email addresses
• Creating specialized email newsletters based on client interests
• Adding a "Sign up" box on your website where customers can submit their email addresses
• Planning special events and packaged deals for newsletter subscribers
• Learn about the needs of people who are opening your emails