Product Guide: Getting Started with Email Marketing

It's easy to get started sending email marketing newsletters to your customers, members, or contacts. This tutorial walks you through the basic steps of setting up your email, adding names to your email list, creating the newsletter, and sending it out.

This step-by-step tutorial teaches you all you need to get going quickly. Topics include:

• Setting up your Email Marketing account
• Uploading and managing your email lists
• Using the Join My Mailing List feature
• Creating your email newsletter using one of our free html email templates
• Writing compelling email content
• Customizing your email with fonts, colors, and images with MyLibrary and MyLibrary Plus
• Using Social Media networking to find contacts through Facebook, LinkedIn, and Twitter
• Scheduling and sending your emails
• Viewing reports showing opens, bounces, and email statistics