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Best Practices Guide: Learn How to Get (and Keep) Email Permission
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Once your email newsletters are marked as Spam, more Internet Service Providers (ISPs) will automatically put you in other Spam Mailboxes. And that's a small business nightmare. Permission-based email marketing is the answer, but your company still needs to keep readers happy (aka not annoyed). This guide will give you the ten best ways to improve your email marketing success rate. Tips include:
- Beware of offers to purchase lists
- Remind recipients why they are receiving your email newsletters
- Give your subscribers choices
- State your privacy policy clearly
- Invite your customers to take an online survey or poll
- Provide the most valuable info to each customer
Don't know how you'd go about getting started on a few of these things? Don't worry, Constant Contact would never suggest anything they don't know how to help you with.
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