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Email Marketing Hints & Tips

Elements of an Effective Email Campaign

Here's where we get down to the nuts and bolts of your email. Read articles on every element of a successful email campaign and learn how to make sure your email gets delivered, opened, read and clicked through.

Year-End Email Marketing Review

5 questions for evaluating and improving your email marketing

Using Email Marketing for the Holidays

Tips for including email in your holiday marketing mix

Understanding Open Rates

How open rates are measured and tips for increasing yours

Divide and Prosper

Drive higher sales by targeting different types of customers

Writing Compelling Promotional Copy

Getting your list members to open your email is only half of the battle. Great copy can help you keep their attention and compel them to respond. Read Gail Goodman's "10 Commandments for Great Copywriting" to get helpful tips you can put into practice right away.

Extreme Makeover: Email Campaign Edition!

Looking to improve your email campaigns? This article will take you through five simple steps to help you do it. Learn what changes to make for better looking campaigns and better results.

Why Am I Getting This?

People only read emails about topics they care about. They ask the question, "What's in this for me?" Learn why and how to make your email communication more relevant and valuable to your readers.

From Good to Great

Why settle for being a good email marketer when you can be a great one? In Gail Goodman's inaugural article, she challenges you to take your email marketing to the next level and says she's going to help you do it.

The 7 "Redeeming" Values of Coupons

Coupons are an effective way to introduce your business to new customers or send a reminder to your existing customers.

Big Fish, Little Pond

Email newsletter expert, Michael Katz, shares the many benefits of targeting content and illustrates why the challenge is one you should meet head on.

The Lowdown on Email Opens - Plus 3 Tips

Most email marketers have seen a decline in open rates over the last year or so. The open rate tells you how many people opened your email. It is most commonly calculated by taking the number of emails opened in a given email campaign as a percentage of the total number of emails delivered ("delivered" meaning not blocked)

Break Through the Clutter - 3 Tips on Writing Email Copy

All you have to do is look in your own email inbox to see that there is a lot of competition for your attention. Your newsletter recipient sees just about the same thing when she opens her inbox. So how do make your mail newsletter stand out as a "must read" issue after issue? Here's email newsletter expert, Michael Katz, with 3 outstanding tips

6 Tips to Get Your Email Opened and Read

Doubleclick's newly released 2004 Consumer Email Study gives interesting insight on how recipients really feel about marketing related emails, and provides some great take-aways for email marketers...

Checklist - 25 Questions Before You Send

The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can Spam law). These changes have resulted in updates to email marketing best practices that all legitimate email marketers should follow...

Your From line: benefit or barrier?

In this issue of Email Marketing Hints & Tips, we'll cover the From line, and what you can do to make sure your From line serves as an advantage, instead of an obstacle...

Get More Clicks With a Good Call-to-Action

What do we mean by "clicks" or the click through rate? Click Through Rate (or CTR) - The percentage (number of unique clicks from an email divided by the number of opens) of recipients that click on a given URL in your e-mail...

I Get a 'Click' Out of You: Writing Email Copy

Like any hit song, good email copy can capture the attention of your recipients, striking a chord that makes them take action and click through to your site...

I've heard that line before...

A great "Subject" line will keep you from getting denied and keep your email from getting deleted...