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Email Marketing Hints & Tips
Email Newsletters
- Are You Listening, or Just Talking?
Your email newsletter doesn't have to be just another outbound communication to your customer base. You can use it to encourage two-way communication that will bring you closer to your customers and increase your understanding of what they want and need.
- Break Through the Clutter - 3 Tips on Writing Email Copy
So how do make your email newsletter stand out as a "must read" issue after issue? Learn how to make your email newsletter stand out with email newsletter expert, Michael Katzand.
- E-Newsletter Advice from an Expert
At Constant Contact, e-newsletter expert Michael Katz is something of a legend. I may be overstating it a bit, but it's true that several of our executives mention Michael's newsletter often as an excellent example of compelling content.
Michael also uses his newsletter skills on behalf of the clients of his business, Blue Penguin Development. In our interview, he shares some of the same pearls of wisdom with us that he does with his clients.
- E-Newsletters That Work
Learn tips to help your email marketing with this excerpt from: "E-Newsletters That Work: The Small Business Owner's Guide to Creating, Writing and Publishing an Effective Electronic Newsletter." by Michael Katz
- I Hear You Knocking, But You Can't Come In
Learn how considering and monitoring your subscriber feedback (e.g. email replies, survey responses, unsubscribes and spam complaints) can help you establish the email prescription that is ideal for your audience.
- I Read the News Today, Oh Boy - Part II
In this month's article Michelle Keegan discusses the differences between Email Newsletters and Email Promotions, and the ways in which both can be leveraged to their fullest potential.
- I Read the News Today, Oh boy?
This issue of Hints & Tips is all about helping you build your list quickly and easily so that you can start reaping the benefits of communicating to your targeted audience.
- Real-life Small Business Newsletter Tips
It has been said that experience is the best teacher. So, for this issue, I went in search of a small business owner who could share real-life email newsletter experience.
- Strike One. . . You're Out!
Whether you are considering starting your own E-newsletter, or already have one in place, it is important to remember one thing: Your devoted and faithful subscribers have working unsubscribe links - and they are not afraid to use them.
- The 4 Secrets to an Effective E-Newsletter
How do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading? Learn how with our friend and newsletter expert, Michael Katz.
- The Recipe for Excellent E-Newsletters
Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.
