Email MarketingHints & Tips

Topic: Open Rates

6 Tips to Get Your Email Opened and Read

Learn how how to get your email opened and read with these 6 easy and reliable tips.

Getting Your Emails Opened More Often

You can have the greatest, most relevant content in your emails, but if no one opens them, then it all goes to waste. So what are some ways to ensure that your emails will be opened and read by your customers? Let's look at five of them.

How to Get More Opens and Clicks

The subject line of your email is your first opportunity to engage your readers. In fact, according to a 2007 Jupiter Research report*, more than a third of your readers will open your email based on what you write in your subject line. And when they open, you are only part way to your ultimate goal of getting them to take the action you desire, such as clicking-through to your website, picking up the phone, or registering for an event. This is where the "call to action" (CTA) in the body of your email kicks in. A strong CTA can inspire higher sales, clicks, or whatever results you are striving for.

Keeping Your Recipients Engaged

With the holidays fast approaching, the competition for space in the inbox among retailers, charitable groups, and other organizations is going to increase dramatically. How do you ensure your messages are being opened and read, and enjoyed by your recipients?

Learning from Email Metrics

One of the chief benefits of using an email service provider like Constant Contact is the ability to get insight into what people are doing when they receive your communications. You can see if they're opening, forwarding, clicking, sharing -- in other words, if they're engaging with your messages and content.

But to reap any rewards from your metrics, you need to know what they mean, what trends to look for, and how you can leverage the information provided to improve your communications and better target your subscribers.

Museum Keeps Tabs on Email Metrics

The nonprofit Delaware Center for the Contemporary Arts (DCCA) in Wilmington is a non-collecting museum -- meaning it doesn't own any items or house a permanent collection -- that hosts more than 30 exhibitions every year. With the constant influx of new exhibitions setting up shop every couple of months, in addition to the continual flow of classes, workshops, lectures, camps, and numerous other programs, it's vital for the DCCA to keep its members, the public, and the media up-to-date on the latest happenings.

Not Running From Customer Feedback

As the name implies, Fleet Feet Sports is dedicated to runners and walkers, offering footwear, apparel, and accessories at three St. Louis-area stores. Beyond selling technical running shoes, Fleet Feet prides itself on working with customers to help them become better runners, walkers or to just improve their lifestyle. It does this by providing tips, advice, and clinics on everything from stretching to overcoming injuries to the proper diet to power athletes through their workouts.

Open Sesame!

There are no magic words you can use to get everyone on your list to open your emails, but there are steps you can take to get more people to open them. In this article, we'll look at how open rates are recorded, what the standard rates are, and 7 things you can do to boost your rates.

Solving Open Rate Mysteries

When people are first introduced to email marketing, they are thrilled to find that they can get detailed reporting that tells them who is (or isn?t) opening their emails and what they're clicking on. But then they take a look at the opens report and it brings up more questions than it answers.  Let's take a look at some common questions that come up when it comes to deciphering your opens report.

The Lowdown on Email Opens - Plus 3 Tips

Get practical tips on how to improve email open rates with this article.

What Do Your Email Results Mean?

Every week or month you send out what you think is great content to your email subscribers. But do you really know if your messages are resonating with readers? If not, the reporting features included with your Constant Contact account can help you determine what messages are being opened, what links are being clicked on, and, ultimately, what your readers are truly interested in.

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