Email Marketing Hints & Tips

Topic: Open Rates

6 Tips to Get Your Email Opened and Read

Learn how how to get your email opened and read with these 6 easy and reliable tips.

Getting Your Emails Opened More Often
You can have the greatest, most relevant content in your emails, but if no one opens them, then it all goes to waste. So what are some ways to ensure that your emails will be opened and read by your customers? Let's look at five of them.
How to Get More Opens and Clicks

The subject line of your email is your first opportunity to engage your readers. In fact, according to a 2007 Jupiter Research report*, more than a third of your readers will open your email based on what you write in your subject line. And when they open, you are only part way to your ultimate goal of getting them to take the action you desire, such as clicking-through to your website, picking up the phone, or registering for an event. This is where the "call to action" (CTA) in the body of your email kicks in. A strong CTA can inspire higher sales, clicks, or whatever results you are striving for.

Open Sesame!

There are no magic words you can use to get everyone on your list to open your emails, but there are steps you can take to get more people to open them. In this article, we'll look at how open rates are recorded, what the standard rates are, and 7 things you can do to boost your rates.

Solving Open Rate Mysteries
When people are first introduced to email marketing, they are thrilled to find that they can get detailed reporting that tells them who is (or isn?t) opening their emails and what they're clicking on. But then they take a look at the opens report and it brings up more questions than it answers.  Let's take a look at some common questions that come up when it comes to deciphering your opens report.
The Lowdown on Email Opens - Plus 3 Tips

Get practical tips on how to improve email open rates with this article.

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