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Email Marketing Hints & Tips
Planning, Testing & Evaluating
- Ask and You Shall Succeed
Asking your readers for their feedback on your email communications will give you valuable insights that help you achieve better results including more sales, additional website visitors, and higher open and click-through rates.
- Email Marketing Resolutions
The arrival of a new year can help motivate us to make decisions that prompt great results. While losing weight, eating healthy, and getting more exercise are all great New Year's resolutions, I'm thinking about something a little different-making the most of your email marketing efforts. Why not set a goal to reach your personal best as an email marketer in 2007?
- Extreme Makeover: Email Campaign Edition!
This month we are borrowing this theme for our Hints & Tips article. We gave our Campaign Makeover Contest winner, EnergyImages.Com, L.L.C., a campaign extreme makeover and we want to provide you with the tools to give yourself one as well.
- Sometimes It's Good to Get Ahead of Yourself
The execution of a single effective email campaign requires some serious thought, planning, scheduling and tweaking. Learn how to take some time to look ahead and develop an email marketing plan to keep you focused and on track to meet your goals
- Stop, Breathe, and Strategize
Think about your email marketing from a birds-eye view. Answer four questions that will set you up for a successful new year of email marketing.
- The Difference a Test Makes
What if you could make a slight change to one of your emails and get a 20 percent lift in opens or a 10 percent increase in sales? You would do it in an instant. But how do you know what element to change? That's where testing comes in. Email marketing makes it easy to quickly test important elements of your email-at very little or no extra cost. With testing, you can find out what factors influence the success of your email. Follow these five steps to create an effective, measurable test.
- Year-End Email Marketing Review
This month's article will help you do a year-end evaluation of your email marketing efforts and uncover ways you can improve upon them in the coming year.
- Your email campaign checklist - 20 vital questions.
Use this checklist to check your email copy and your subject lines and make sure your email marketing campaign is ready for sending
