Email MarketingHints & Tips

Topic: Planning, Testing & Evaluating

Ask and You Shall Succeed

Asking your readers for their feedback on your email communications will give you valuable insights that help you achieve better results including more sales, additional website visitors, and higher open and click-through rates.

Communication Recipes: Vary to Taste

A recent study by Microsoft and MarketTools on how people (adults in particular) are using the smorgasbord of communication tools at their disposal shows that email and social media usage are both up year-over-year, 45% and 21% respectively. As marketers, this means you have more ways than ever to reach out to customers, members, and prospects, but finding the right mix of tools (email, Facebook, Twitter, et al) can be a bit of a challenge.

Email Marketing Resolutions

The arrival of a new year can help motivate us to make decisions that prompt great results. While losing weight, eating healthy, and getting more exercise are all great New Year's resolutions, I'm thinking about something a little different-making the most of your email marketing efforts. Why not set a goal to reach your personal best as an email marketer in 2007?

Extreme Makeover: Email Campaign Edition!

This month we are borrowing this theme for our Hints & Tips article. We gave our Campaign Makeover Contest winner, EnergyImages.Com, L.L.C., a campaign extreme makeover and we want to provide you with the tools to give yourself one as well.

It's All About the Plan

There's a funny thing about a regular schedule. When you know when to expect the things you like, you actually start to look forward to them. And when they're not there you take notice. You may even miss them!

What does this have to do with marketing, you may be asking? Well, if you've been haphazardly creating content without a regular schedule, you could be missing out on this very powerful phenomenon. It's this regular schedule that allows you to finally take charge of your social media marketing.

Keep Your Campaigns Alive in 2009! (and beyond)

You've done your homework to get to know your customers - what they want and need, what excites or frustrates them, what problems your business's products or services solve for them. Now you're using this knowledge to write great email newsletters that your audience raves about, but it takes time to come up with those newsletter ideas and then to write, edit, and publish your articles.

Quick Campaign Ideas to Spur Your Marketing

It's a busy time of year, with a number of events and holidays approaching -- Memorial Day, Father's Day, graduations, Fourth of July, and summer itself. But you don't need a significant event like a holiday to plan a smaller campaign that will spur donations, get consumers to visit your store or web site, or will just say, "Thank you."

Sometimes It's Good to Get Ahead of Yourself

The execution of a single effective email campaign requires some serious thought, planning, scheduling and tweaking. Learn how to take some time to look ahead and develop an email marketing plan to keep you focused and on track to meet your goals

Steps to Create an Easy Email Communications Plan

Do you have an email marketing communications campaign? Creating one isn't as hard as you might think.

Stop, Breathe, and Strategize

Think about your email marketing from a birds-eye view. Answer four questions that will set you up for a successful new year of email marketing.

Summertime, And Your Marketing Should Be Easy

The Difference a Test Makes

What if you could make a slight change to one of your emails and get a 20 percent lift in opens or a 10 percent increase in sales? You would do it in an instant. But how do you know what element to change? That's where testing comes in. Email marketing makes it easy to quickly test important elements of your email-at very little or no extra cost. With testing, you can find out what factors influence the success of your email. Follow these five steps to create an effective, measurable test.

What's on Tap for 2012?

As the time approaches to look at 2011 in the rear-view mirror, it's important to think about what's going to drive your business or organizational growth in 2012. With the pace of marketing speeding up thanks to social media and other tools, knowing what's in store and how you can respond will better equip you for success moving forward.

Year-End Email Marketing Review

This month's article will help you do a year-end evaluation of your email marketing efforts and uncover ways you can improve upon them in the coming year.

Your email campaign checklist - 20 vital questions.

Use this checklist to check your email copy and your subject lines and make sure your email marketing campaign is ready for sending

---