Email Marketing Hints & Tips

Special Offers & Promotions

Get More Clicks With a Good Call-to-Action: The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient.
If You Have a USP, it May be Contagious!: Your USP convinces your customers of the value of your company and its products or services. It is what distinguishes you from your competition. And when expressed throughout your email campaigns, it is ultimately what makes your campaigns successful.
Make an Offer They Won't Refuse: Take action. Isn't that what you want your readers to do when they receive and read your emails? You may want them to buy a product, pay for a service, come to a special event, or volunteer for your organization. Whatever your goal may be, you are looking for a "direct response" from them.
The 7 "Redeeming" Values of Coupons: Coupons are an effective way to introduce your business to new customers or send a reminder to your existing customers. Learn how to get the most from coupons in this issue.