Survey Hints & Tips

Topic: Benefits of Online Surveys

Battle of the Inbox 2009: Relevancy Wins!

In this year's battle of the inbox, the most successful marketers will be the ones who get to know their customers and deliver content and promotions relevant to their interests and needs.

Experiencing the Economic Rollercoaster?

In this kind of economy, it's more important to be getting a constant flow of customer feedback. It's called "drip intelligence" and it gives you customer feedback on a regular basis. If you ask the right questions, the feedback you'll get will be easily actionable, timely, and will give you a leg up against your competition.

Get to the Heart of the Matter

As summer begins to fade into the fall and people's attention shifts from vacation back to business, what better time is there than now to publish an online survey to gauge your customers' or members' thoughts and plans? Creating an effective survey can generate responses to help you craft your business plan in the weeks and months to come.

Getting a Lot, Little by Little

In recent issues of this newsletter, we've provided you with strategies for writing effective survey questions and getting to the heart of the matter when planning and conducting a survey. However, it's not always feasible -- or practical -- to create comprehensive surveys that cover all aspects of your business. Even if you have the time to construct such a questionnaire, asking your customers to fill out a long survey every month might be a little too much to ask.

Learn Your Lessons Well
Conducting an online survey is a good chance to take a 50- or 100-foot view of your organization and get a fresh perspective on what you're doing to see if your customers feel the same way that you hope they do. It allows you to learn things about your organization that you might not see on a day-to-day basis.
One Quick Question, One Quick Answer
In a rough economy, as at other times, it's important for companies and organizations to know what's on their customers' and members' minds. Sometimes you just want to know the answer to one question, and you need to know the answer today. That's where polls come in.
So, What Did You Think?
Planning an event requires a lot of time, resources, and money, so you want to make sure it's a successful endeavor. The simplest way to ensure a good outcome is to reach out to attendees and invited guests to ask for their input prior to your event and for feedback after the event.
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