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Email Marketing Helps Make Business Happen for Arlington Chamber Of Commerce

The Arlington Chamber of Commerce in Arlington, Massachusetts, makes big things happen for the small business owners it serves in this suburb northwest of Boston.

To help build and sustain those relationships, the Arlington Chamber of Commerce uses email marketing solutions from Constant Contact—a "great tool for promoting our members and helping them reach out to one another," says Executive Director Michèle M. Meagher.

Challenge: Reaching Out to Members Quickly and Easily

Michèle learned about Constant Contact from a colleague who was a Chamber member. "When I met with the Constant Contact rep and learned more about the Chamber Program, I realized that this was a very valuable service we could use and offer to our members," she says.

By January, 2008, Michèle had published her first e-newsletter with Constant Contact, and has not looked back since. "Constant Contact is a professional-looking and simple way for me to communicate with Chamber members," she says.

Chamber Program Advantages: Creating Loyalty and Modeling Good Relationship-Building

Relationship-building is what Constant Contact does best, according to Michèle, and that's why its Chamber Program is such a "valuable, two-way street. It not only helps us keep in touch with our members, but also showcases how they can use email marketing to promote their own products and services," she says.

Constant Contact's Chamber Program provides Arlington Chamber of Commerce members with discounts on Constant Contact services, access to its "superior customer service," and opportunities to participate in its seminars, webinars, and live personal coaching sessions. Many members have taken advantage of these services and now publish their own e-newsletters with Constant Contact. "The special discount for our members is such a valuable membership benefit, and the free account that the Chamber gets has made a real impact on our communications," Michèle says.

Results: Driving Business for Your Chamber and Your Members

Since implementing Constant Contact, Michèle has found it to be an invaluable part of the Chamber's ability to "make connections and make business happen." Its ease of use has saved Michèle a great deal of time in being able to reach members quickly and efficiently. "Every other week, I can send an e-newsletter to my whole member list at once."

In addition, Constant Contact's reporting features have helped Michèle better understand her members' needs and interests and whether she is "hitting the mark" with her content. "I can actually see how many members opened the emails and what information was most important to them. Event registration has increased with our timely solo invitation email campaigns," she says.

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