Creating an online survey

1. Choose the right template

Each survey template focuses on one topic—like customer satisfaction. Our built-in selector can suggest the right one for your needs instantly to save you time and effort. Or, you can create your own from scratch. Need to ask just a quick question? Use an online poll on your website to get an answer, fast.

2. Click to edit the survey

Reword survey questions to make them specific to your organization and audience. Rearrange the order of the questions. Even click to change the survey's colors and add your logo and photos. It all takes just a couple of minutes.

3. Select the right question type to get the right feedback

Surveys rely on seven different question types.

• Rate items on a scale — Let respondents rank satisfaction, ease of use, preference or likelihood to do something from 1 to 5.
• Rank items numerically — Provide a list for respondents to prioritize.
• Single-select Multiple Choice — Ask simple yes-no-maybe questions, or for respondents' favorite choice.
• Multiple-select Multiple Choice — Let respondents choose more than one answer.
• Open-ended text — Capture longer answers and get suggestions.
• Contact information — Complete your records with more than just name and email address, or use to send something to reward people for their participation.

4. Add skip logic

Skip logic lets you create "smarter" surveys that ask questions based on how respondents answer previous ones. They get only those questions that apply to them—you get more meaningful and in-depth feedback.

5. Preview your survey

We've got a spellchecker in 12 different languages to keep you looking professional. And you can test your survey at any point before it goes out to your audience to ensure it's just right.

6. Add custom greeting and closing pages.

Create a better experience for respondents by adding a greeting message at the beginning of the survey, and a thank you at the end of it.

7. Make your survey live and invite participants

When you're ready to make your survey live, just click to make a survey invitation available to your mailing list. Or, post a link to your survey on your web site or blog, or in your email newsletter.