Podcast – Expert Voices

Latest Episodes

07 – Using text marketing to grow your business

Shane Neman of Ez Texting talks about how small businesses and nonprofits can use text marketing to interact with their on-the-go audiences.

06 – How to learn from past mistakes and plan for the future

Cheri Ruskus, founded Victory Circles, a master mind forum and business coaching for entrepreneurs. She discusses her past mistakes and successes and her goals for the future.

05 – How to maintain authentic engagement with your customers

Leslie Sturgeon, founder of Women Inspiring Women, discusses technology changes and how she evolves and utilizes social media to expand her business while maintaining authentic communication that engages her audience.

04 – Creating Content for Social Media and Email Marketing

Constant Contact small business educational experts, Heidi Tobias and Julie Niehoff share some of the best strategies to create engaging email marketing and social media content. We share content creation techniques that have worked for us and share the best tips others have shared with us. Everything from for harvesting ideas for impactful content themes via Twitter to inspiring customers/members to create content and you act as their megaphone. Learn how to make the content not about you, but about what you know to make a direct impact on the readers and followers.

03 – Getting Engagement with your Email Marketing

The emerging measure of success in email marketing is engagement, and we know that generic email blasts do not help you succeed. What does help? Understanding your reader and providing relevant content does. You are at risk if people are not reading your emails because sooner than you think,your email will not find the inbox at all. Julie Niehoff, Constant Contact's Regional Development Director TX, and I explore real examples of email marketing that have delivered the engagement of the reader. Learn from examples showing how to create and package email content that delivers engagement. Once you have relevant content, identify new ways to find the right people for each of the different messages you are sending.

02 – Super charge your event promotions

Constant Contact's own public relations expert, Dhakir Warren provides useful tips how to leverage public relations and social media marketing to create a buzz about your event. With a few simple techniques gain the word of mouth that will gain the registrations you desire.

01 – Building good relationships by using public relations and email marketing

The final of our series with Dhakir Warren, Constant Contact's own public relations expert about how small business and non-profits can use public relations. Regardless of the goals of your organization, success is always built on relationships. Learn and apply tips on how to build relationships with bloggers, followers on Twitter and in the media. The result, keep your organization on the top of everyone's minds.