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Latest Episodes

011 – How to Fuel Sales With Reviews

Encourage your customers to share their positive feedback. Heidi Tobias and Katharine Farrell discuss how small businesses can re-engage with their existing customers to make them active customers.

010 – Holiday 2011 is the Season of Mobile

Engage your customers with mobile apps, coupons and text marketing. Heidi Tobias and Katharine Farrell explain how small businesses can use mobile apps, mobile coupons and text marketing to reach out to customers during the holiday season.

09 – How to Engage Your Customers With Social Media

Using the right content and social media tools to connect with your audience. Heidi Tobias and Katharine Farrell discuss the best practices small businesses can use to create content, interact with their customers, and gain new customers by using Facebook and other social media tools.

08 – How to Get the Most Out of Your Coupons

Drive customers to your door with exclusive deals. Heidi Tobias and Katharine Farrell talk about best practices small businesses should follow when providing coupons through email marketing and social media marketing.

07 – Re-engaging Your Email List

Why email is still an important marketing tool for small businesses. Heidi Tobias and Katharine Farrell discuss how small businesses can re-engage with their existing customers to make them active customers.

06 – Activating a grassroots cause online with email marketing

Gain inspiration how one non-profit took a grassroots message to the masses with email and on-line marketing. Re-activating current members and engaging new audiences.

05 – Using Social Media and Press Releases to get noticed

Our own Public Relations expert Dhakir Warren shares tips for small business and nonprofits to use social media and press release to help get noticed and get the outside world talking about you.

04 – Twitter Best Practices and Email Newsletters

What is this Twitter thing, what do I do with it and how do I get my readers to Re-tweet my email marketing to reach more people.

03 – How to Use Social Media and Email Marketing

How a real one man company, Far and Away Cycling, fills his lead funnel with social media and closes the deal with his Email Newsletters.

2 – How to Write Good Email Newsletter Content

Learn how to win the struggle of creating good content for your email marketing.

1 – With Newsletters, does size matter?

Struggle with not enough to say to fill a whole newsletter? Change your perspective about what makes a good newsletter and how interesting content is more important than size.